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A recent study reveals that new internet-connected cars transmit sensitive data about drivers and vehicles to third parties, including advertising and tracking companies, posing a threat to user privacy and reducing their control over personal information. Tests showed that 19 out of 21 vehicles examined communicated with third parties via Wi-Fi networks, and some companion apps sent data such as vehicle identification numbers, email addresses, and phone numbers. More than 20 external entities were observed receiving this data in certain cases. Additionally, the combination of vehicle data and personal information can contribute to creating detailed user profiles, raising concerns about unauthorized use of this information by technology and advertising companies.
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