Dubai holds 73% of UAE outdoor ads
Dubai accounts for approximately 73% of the outdoor advertising market in the United Arab Emirates, with market spending reaching around 3.5 billion AED in 2025. During the first half of 2026, Madi Media signed contracts valued at 1.5 billion AED, covering 683 advertising assets, with plans to introduce new assets in the second half of the year. The company also successfully digitized 222 billboard advertisements, converting them into digital screens to enhance sustainability and urban aesthetics. Additionally, it aims to increase naming rights investments for stations and link these to infrastructure projects such as the Dubai Blue Metro Line. The market is trending toward a global increase in digital advertising, with digital asset expenditures reaching $25.5 billion in 2025, and the share expected to rise to 49% in 2026.
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