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The mobile phone market in Egypt has experienced consecutive price increases since the beginning of 2026, with locally manufactured phones seeing a 55% rise in prices. Some devices now cost around 50,000 to 60,000 Egyptian pounds. As a result, sales have dropped by 20% due to higher prices and diminished purchasing power. This trend is driven by increased costs for electronic components and the growing demand for AI technologies, which have driven up the need for chips and memory, leading to higher production costs and retail prices. Additionally, the limited supply of imported devices and rising taxes and customs duties have deepened the crisis. Egypt aims to produce 18 million phones annually, but actual production has not exceeded 10 million, further exerting pressure on the market. Consequently, some consumers prefer repairing their old phones instead of purchasing new ones, which has negatively impacted sales and the overall retail market.
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