Red Bull sales grow as dividends drop
The Austrian company Red Bull reduced its dividend payouts by 18% last year, reaching €1.1 billion, despite recording record profits and sales of 14 billion cans, an increase of 10%. At the same time, sports sponsorship costs rose by 22% to exceed €1.5 billion. The company invested heavily in sports to strengthen its global presence, especially in the U.S. market, which is its largest. The dividends decreased due to the death of its founder, Dietrich Mateschitz, in 2022, after which his shares were left to his son, Mark.
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