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Dubai's government launched the Cashless Strategy in October 2024 aimed at promoting the shift towards non-cash payment systems in the city, and it succeeded in achieving its main objectives two years ahead of schedule. This reflects Dubai's leadership in adopting innovative financial solutions. The results demonstrated the maturity of the digital ecosystem, with the digital empowerment index reaching 100% in the public sector, and the acceptance rate of digital payments by merchants rising to 91%. This transformation has contributed to enhancing ease of doing business, improving the visitor experience, and expanding the reach of digital payments, thereby strengthening Dubai's position as a global hub for the digital economy and tourism.
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