Telecom firms' 'Tagheeb' services
Telecommunications companies in the UAE, such as Etisalat ('E&') and du, are shifting their focus toward mobile phone revenues and digital services rather than traditional services like text messaging and voicemail, which have experienced a decline. Mobile service revenues in the second quarter of 2026 reached around 3.2 billion AED for Etisalat, marking a 2.1% year-on-year increase, and 3.7% for du. This reflects a change in the telecom industry’s economics, transitioning from messaging and calling services to broader packages and data services, with increasing reliance on applications and digital platforms.
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