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Sharjah24
Sharjah Media boosts global reach at MIPCOM
The Sharjah Broadcasting Authority participated in MIPCOM 2026, held in the French city of Cannes from October 12 to 15. The aim was to enhance its global presence and expand international partnership networks within the media content industry. This participation provided an opportunity to explore the latest trends in the entertainment sector, especially the impact of artificial intelligence on content production and distribution, as well as to exchange experiences related to dramas, cultural programs, and entertainment shows. The authority is focused on diversifying its content and developing collaborations with international media organizations to strengthen the competitiveness of Emirati media and to represent Sharjah’s cultural standing. The delegation from the authority included program directors from various channels, with the goal of exploring future collaboration opportunities.
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