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الخليج
Dubai's tourism success factors
Dubai has successfully established its position as a global tourist destination through a partnership between the public and private sectors, innovation, and investment in infrastructure and expertise. The activities of the Mohammed bin Rashid Tourism Leaders Forum highlighted that tourism performance for 2026 reflects the strength of Dubai's tourism system, with positive indicators regarding visitor numbers and hotel occupancy rates. Future plans focus on diversifying tourism experiences, particularly in areas such as cruise tourism, culture and education, arts, and health and wellness, while continuing to develop infrastructure and improve the quality of services to support sustainable growth in the sector.
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