Lutifa bint Muhammad at Global Narrative Council
During the "Mohammed bin Rashid Leaders Forum," Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum discussed ways to transform Dubai's deeply rooted trust into a sustainable economic value. The aim is to attract investments, companies, and talent, thereby strengthening Dubai’s position in the global economy. Her Excellency Mona Ghanem Al Marri emphasized that Dubai’s success relies on a trust-based narrative, shaped by real experiences such as its response to the COVID-19 pandemic, which demonstrated the city’s ability to recover quickly through organized decisions and a robust infrastructure. Experts also highlighted the importance of enhancing the city’s reputation through tangible experiences and strategic coordination between promises and actual delivery, with a focus on leadership’s role in consolidating trust through modern tools like artificial intelligence, to achieve a global preference that supports attracting talent and investment for the future.
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