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Ahmed Jalaal Ismail, CEO of Majid Al Futtaim, revealed that approximately 9% of the group's commercial transactions are currently influenced by recommendations from AI agents or carried out with their assistance. This comes amid shifts in consumer behavior and expectations of increased reliance on artificial intelligence in purchasing decisions in the future. He explained that this growth reflects the expanding role of technology in shaping the future of the retail sector, with a growing search for value and exceptional experiences. The majority of commercial transactions are expected to be directly or indirectly connected to AI agents. He also pointed out that e-commerce now accounts for 25% of the group's business, with expansion in delivery and entertainment services. He emphasized that the future will require developing business models that integrate technology to foster trust and meet consumer expectations by 2035.
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