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The Sharjah Chamber of Commerce and Industry has launched two platforms to support Emirati entrepreneurs in the perfume and cosmetics sectors. During the "Emirates Perfumes and Oud Exhibition" and the "Middle East Cosmetics Exhibition," they attracted 64 Emirati exhibitors, representing a 100% increase compared to the previous year. The aim of these initiatives is to empower small and medium-sized enterprise owners, including home-based entrepreneurs, to showcase their products such as perfumes, oud, incense, and cosmetics, while providing opportunities to introduce consumers to their innovations. This initiative has been successful in attracting more Emirati entrepreneurs and strengthening their market presence, with a focus on innovation and quality. The Chamber is keen to support local brands with products that carry a traditional and sophisticated character.
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