Sharjah focuses on local identity to boost tourism
The article focuses on the Emirate of Sharjah's efforts to enhance the tourism sector by building a distinctive identity for the place that relies on sustainable projects and unique cultural experiences. It highlights that the success of tourist destinations depends on understanding cultural identity and the needs of the local community, and transforming these elements into attractive experiences that achieve economic growth while preserving heritage. Experts also emphasized the importance of diversifying tourism markets, developing infrastructure, and utilizing advanced technologies such as artificial intelligence to improve the quality of hotel services. They stressed the significance of sustainability in projects and supporting local initiatives within the global competition for luxury and tourism appeal.
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