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The Sharjah Museums Authority celebrated its 20th anniversary by launching a new visual identity that reflects its journey of growth and future aspirations. The new identity incorporates elements inspired by the emirate's cultural heritage, such as arches and designs influenced by Arabic calligraphy, alongside a contemporary visual language that includes a logo and graphic elements harmonizing with modern trends. The aim of this new branding is to strengthen the role of the diverse museums under the authority, reaffirm its commitment to preserving museum collections, enhance cultural engagement and knowledge, and boost its international presence—all while offering more engaging experiences for visitors and communities.
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