World Cup boosts large screen demand in UAE
As the 2026 World Cup approaches, the large-screen TV market in the UAE is experiencing a surge in demand for televisions measuring between 75 and 98 inches, with quarterly growth rates ranging from 25% to 35%. This trend is driven by consumers seeking to enhance their home viewing experiences, especially with increasing interest in technologies like Neo QLED and OLED. Retailers are also offering financing options and discounts of up to 25%. It is expected that demand will continue to rise as the shift toward more advanced and high-quality home entertainment systems persists.
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