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The article reviews how artificial intelligence is being used to organize and manage the 2026 World Cup, which is expected to be the largest sporting event in terms of attendance and revenue. There will be extensive reliance on AI technologies to enhance team performance, manage crowds, and assist in refereeing. Applications include monitoring crowd behavior, analyzing player performance, and providing more accurate refereeing decisions, though concerns remain regarding data privacy, the potential for tactical homology, and the use of technology for malicious purposes. AI is anticipated to play a key role in the success of the tournament.
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