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Emirates Airlines announced the renewal of its strategic partnership with Real Madrid until 2031, making it the longest shirt sponsorship agreement in the history of La Liga. The agreement includes sponsorship of both the men's and women's football teams, as well as youth teams and support for basketball teams, with the company's branding continuing to appear on match jerseys and training kits. The partnership also involves expanding the brand's presence at the Santiago Bernabéu Stadium and providing dedicated facilities for the airline inside the stadium.
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