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Today marks the kickoff of the biggest edition of the World Cup, after ten years of preparation. It is hosted by the United States, Canada, and Mexico, featuring 48 teams and 104 matches across 16 cities. FIFA expects more than five million fans to attend, with revenues nearing three billion dollars, and around six billion people watching worldwide. This cements the tournament’s status as the greatest sporting event on Earth. The event will showcase a variety of stories and anticipated moments, including what may be the final appearances of stars Messi and Ronaldo, opportunities for smaller nations to participate, and the potential for historic surprises.
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