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Money's influence grows in Football
The 2026 World Cup saw notable changes in marketing and broadcasting regulations, with commercial advertisements appearing on television screens during match breaks. This reflects an increasing reliance on advertising revenue, with projections of approximately $850 million earned in the United States alone. Additionally, FIFA implemented a change in the national anthem protocol, requiring all players—both starters and reserves—to stand in a circle on the field before the start of the match.
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