Dopamine Sites Mimic Shopping
South Korea is experiencing the proliferation of electronic platforms known as "dopamine sites," which are shopping simulators that do not require actual purchasing or spending money. These platforms serve as a means of escaping life's stresses and increasing psychological excitement. They offer an interactive experience that includes product displays and proximity features to mimic a real shopping journey, along with the appearance of a virtual delivery person, creating a sense of anticipation and thrill among young users. Although they do not involve expenses, experts warn that they pose risks of reinforcing behavioral addiction.
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