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الخليج
الخليج
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Visa data indicates that approximately 60% of companies in the UAE are exploring "conversational commerce" and "agent-supported" models powered by AI, as part of a global trend to develop automated digital commerce. The industry is moving towards using AI tools for product searching and recommendation delivery, while payment processes and final decision-making remain in the hands of users. These technologies are still in experimental stages and subject to security controls. The advanced digital infrastructure in the UAE contributes to enabling the testing and development of AI-based commerce applications, aligning with the global shift in the fintech sector.
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