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FIFA safeguards sponsors during the World Cup
The article focuses on the strict measures implemented by FIFA to protect sponsorship rights during the World Cup. This includes covering logos on headsets and food containers, changing the names of stadiums, and concealing logos of non-sponsoring companies. These actions aim to prevent any unauthorized commercial benefit from media exposure. Although these measures cost millions of dollars and are criticized for their complexity, they ensure the protection of sponsoring companies' rights and generate significant return on investment.
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