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He opened a café in Mexico City called "The Losers' Café" to provide support and empathy for fans of teams that were eliminated from the 2026 World Cup. At the café, the flags of the eliminated teams are displayed, and free drinks are offered to those wearing their jerseys, attempting to turn the loss into a space for solidarity and comfort. This initiative was launched by the Swedish company "Outli" in collaboration with the café owner, aiming to foster a cheerful spirit and community connection in Mexico following their teams' exit from the tournament. However, after the Mexican national team’s victory and qualification to the Round of 16, the mood shifted, and fans now hope for a new surprise.
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