Apple invests in AI to address price concerns
Apple is preparing to increase the price of the iPhone 18 Pro upon its launch in September, with expectations of a price rise of up to $200 due to manufacturing challenges and rising component costs. Apple's strategy relies on boosting demand for artificial intelligence features and advanced technologies to drive sales, in contrast to competitors like Samsung and Google, who resist price hikes. This increase is expected to help maintain the company's profit margins amid ongoing economic challenges.
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