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The France-Paraguay match in the round of 16 of the 2026 World Cup was notable for its viewership figures. M6 benefited from surpassing 12.2 million viewers on average to follow France's victory with a single goal, setting a historic record after 11:00 PM in France. It was reported that the match recorded the highest viewership percentage at 76%, reflecting strong widespread interest in the competition. This channel acquired exclusive broadcasting rights for the tournament; despite potentially incurring financial losses, it achieved great success in attracting the French audience.
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