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Hollywood embraces artificial intelligence
The film and television industry in Hollywood has experienced a significant shift in the adoption and development of artificial intelligence technologies. After a period of caution and concern, companies have begun to understand each other and form partnerships with startups in the field. Netflix acquired a small AI-based company for $587 million, preceded by Lionsgate's acquisition of a stake in Ranway, a company developing AI-generated video content. The use of the technology has shown tangible progress, with the production of high-quality clips and movies that have grossed over $40 million, along with the potential to incorporate AI elements at various stages of production. Despite this advancement, Hollywood still maintains the core of creative collaboration, while questions remain about future demand for human talent. Meanwhile, experts warn that studios are unlikely to overlook the benefits of AI in the near future.
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