Humain, EA boost Saudi digital presence
The European Commission's approval of two Saudi deals related to Humaniteam and Electronic Arts has strengthened the Kingdom's presence in the fields of technology and digital entertainment. The first deal involves the Public Investment Fund acquiring full control of the American gaming company, valued at approximately $55 billion, which specializes in developing and publishing video games and organizing eSports competitions. The second deal is a joint acquisition between Saudi Aramco and the Public Investment Fund of a company developing artificial intelligence technologies, aiming to build advanced capabilities in this sector. These moves are part of Saudi Arabia's efforts to diversify its economy through investments in AI and eSports, reflecting its desire to establish a strong presence in data-driven, technological, and digital platform industries.
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