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Jon Ternus, the new CEO of Apple, announced his continued focus on strengthening the company's entertainment division, especially through the Apple TV platform. He emphasized that the company is benefiting from the current momentum in original TV content and films, offering series and materials with incredible stories and characters. Additionally, Tim Cook assured that Apple's strategy is not to be the largest, but the best in entertainment, with the company ready to forge future partnerships such as its collaboration with Formula 1 racing and to innovate technologies within content to enhance the viewer experience.
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