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Reports indicate that FIFA (the International Federation of Association Football) intends to sell a minority stake in a new business entity valued at approximately $20 billion, potentially attracting external investors for up to a 20% share. The project involves bankers from J.P. Morgan, amid firm opposition from the European Football Union, which considers FIFA's plan to cross red lines. This comes amid tensions between the two unions, especially given the ongoing conflicts over leadership of the International Federation and the European Union’s stance on FIFA’s new policies.
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