UEFA Reacts to Infantino Proposal
The Union of European Football Associations (UEFA) criticized a proposal from the International Federation of Association Football (FIFA) to sell stakes in the World Cup to private sector investors, asserting that this move crosses ethical and transparency boundaries in football. FIFA explained that it intends to increase funding for each member association from $8 million to $20 million for the 2027-2030 cycle, through a new company owned and operated by FIFA called "FIFA Forward Enterprise," with the aim of supporting infrastructure, training, and tournaments. Media reports also indicated that FIFA President Gianni Infantino is seeking to sell shares in the World Cup to national teams and clubs, which has sparked worldwide outrage from sports bodies and organizations. They emphasized that football should not be treated as a commodity to be traded, and that its future must be governed by transparency and ethical principles.
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