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Gianni Infantino, president of the International Football Federation (FIFA), confirmed that the project to establish a subsidiary company to manage commercial activities and organize FIFA tournaments is an opportunity, not an obligation, and is subject to a democratic process and approval by the 211 national associations. The aim of the project is to increase revenues and develop football worldwide by allowing external investors to purchase stakes of up to 20% in the new company, which will handle marketing, tournament organization, broadcasting rights, and sponsorships. Infantino believes that this approach will not impact sporting decisions and will contribute to improving infrastructure, with a portion of the proceeds being redistributed to the associations and supporting the development of the game, despite criticisms regarding the influence of private capital on the future of competitions.
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