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CNN Arabic
Reviving tradition: galabeya and quffa in modern style
The "Jador" project by Egyptian designer Mazen Zaki is an attempt to revive Egyptian heritage through contemporary designs that shine with the spirit of Egyptian cultural identity. Zaki bases his work on studying traditional Egyptian fashion, such as jalabiya and sidiri, and reintroduces them in a modern way to preserve their essence and heritage, aiming to tell stories of society and belonging. He also emphasizes the importance of maintaining the privacy of Egyptian culture, utilizing handmade crafts and traditional manufacturing methods, transforming everyday elements like baskets and shopping bags into modern pieces. This effort seeks to enhance Egyptians' pride in their heritage and present it to the world in a contemporary and innovative manner. Zaki believes in embracing every culture and developing it through dialogue and ongoing reinterpretation. His goal is to keep traditional fashion present and evolving in the world of fashion, rejecting the notion of limiting beauty to Western standards and the fascination with the West.
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