Jordan invests $120M in Baptism Site tourism
Jordan has announced a national project worth $120 million to develop the area surrounding the site of the Baptism of Jesus, "Bethany Beyond the Jordan." The goal is to make it a global Christian pilgrimage destination by 2030, in conjunction with the commemoration of the second millennium of baptism. The initiative includes the construction of a $50 million museum showcasing the history of baptism using modern technologies, as well as an integrated visitor village that features an reception center, hotel, shops, and a church, with an estimated cost of $40 million. Additionally, infrastructure development valued at $27 million will take place, including the creation of eco-friendly pathways to enhance the protection of the site, which is listed on the UNESCO World Heritage List. The first phase aims to accommodate one million visitors annually, with the capacity to host millions in the coming years before 2030.
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