Google Updates on European Content
Google announced that it has revised its policy regarding unwanted content in Europe in response to concerns from the European Union, in order to avoid potential fines under competition laws. The adjustments came after publishers filed complaints about practices that reduce the ranking of their sites in search results, especially when their pages contain content from business partners—a practice known as search engine result optimization (SEO) manipulation. Google confirmed that this policy will not be applied to users in the European Economic Area starting August 30, while it remains in effect outside the region. Meanwhile, its partners are facing legal challenges that could result in fines amounting to 10% of their annual revenue due to ongoing EU investigations.
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