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The Italian Dolomites mountains experienced an unprecedented influx of tourists, especially to the Val di Fassa Valley, due to videos circulating on TikTok showcasing visits to "Krapfen" (Pombolonis), a pastry similar to a doughnut filled with cream or jam and now incredibly popular. This sudden promotion led to long lines in front of the stall selling these treats, as visitors have been arriving en masse since mid-August. The growing demand overwhelmed the electronic payment systems, forcing staff to deal with frequent malfunctions, despite their insistence that most visitors came primarily to enjoy the pastries rather than the natural tranquility. Authorities explained that this large influx poses a risk to the environment, causing pollution and ecological damage, as well as increasing congestion that disrupts the traditional experience sought by visitors seeking peace in nature—especially with rising temperatures and many tourists following unprepared or untrained hiking routes through the mountains.
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