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The article focused on American investor Joshua Kushner's regret over his involvement in the "Viva Forward Enterprise" project, which aimed to distribute World Cup revenues more fairly among FIFA member countries. However, it failed due to negative political reactions and strong opposition. Kushner explained that if he had anticipated these responses, he would not have participated in the project. He noted that the initiative was intended to promote transparency in profit distribution, but he did not fully understand the global political dynamics at the time. He also mentioned that Kushner is soon facing lawsuits related to mismanagement and is preparing to purchase the Los Angeles Lakers for $12.5 billion.
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