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China Expo Opens with 2500+ Exhibitors
The China Cultural and Tourism Industries Expo 2026 was held in Tianjin, China, featuring over 2,500 institutions from 20 countries and regions. Its goal is to enhance the integration of culture and tourism and to develop the industry through 10 exhibition zones and 18 professional events focused on collaboration and technological innovation. The expo lasted four days, covering an area of 100,000 square meters. The local tourism market continued to grow in the first half of 2026, with over 3.46 billion domestic trips and a 5.4% increase in mobility. Tourism spending rose by 2%, reaching 3.21 trillion yuan (approximately 473.4 billion USD). The event aims to promote international cooperation, attract investment and expertise, and contribute to expanding Chinese cultural and tourism products to international markets.
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