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Etihad Airways and ROX Technology Company have signed a memorandum of understanding to explore collaboration in the fields of smart mobility and future travel experiences, with a focus on the second season of ROX's major tour in Africa. The initiative aims to enhance passenger experiences by integrating air travel with ground transportation, developing marketing content, and exploring opportunities to connect tourist destinations with technology. The memorandum was signed in Abu Dhabi during the opening of the ROX Advanced Manufacturing Center for Artificial Intelligence, with the goal of improving travel and mobility experiences in Africa, while showcasing the Etihad Airways brand on the vehicle participating in the tour.
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