18 Hrs
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الجزيرة نت
Artists transform Adidas logo after soldier's statement
The article focused on the widespread criticism received by Adidas's advertisement which featured a former Israeli soldier using his prosthetic limb while running in sports shoes, following a significant social media controversy. Activists argued that choosing the Israeli soldier as the face of the campaign reflects a disregard for the suffering of Palestinians, especially children who have lost limbs due to Israeli aggression in Gaza, an assault that has caused hundreds of cases of disfigurement and permanent disabilities. Cartoonists creatively reimagined the Adidas logo in symbolic ways that depicted blood and destruction, highlighting artistic protests and discussions about the exploitation of the Palestinian cause in promotional campaigns. Digital solidarity campaigns indicate that hundreds of Palestinian children have had their limbs amputated due to Israeli attacks, and the advertisement drew sharp criticism for glorifying the image of the Israeli soldier at the expense of the real victims in Gaza. This message was seen as an attempt to whitewash the occupation's image and diminish the suffering of those injured, many of whom are children.
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