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Shanghai focused on strengthening its promotional efforts to attract tourists from Middle Eastern countries through its participation in Arabian Travel Market 2026 in the UAE, one of the region's largest international tourism exhibitions. The Shanghai delegation showcased a wide range of cultural and tourism resources, as well as customized tourism products, hotel services, and cruise itineraries, with the aim of attracting Arab visitors and developing business cooperation. Additionally, Shanghai’s brand was promoted as an international tourist destination, with the goal of making the city the top destination for travelers coming to China.
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