China tourism sector grows in 2025

The cultural tourism performance sector in China experienced sustainable growth in 2025, with box office revenues reaching approximately 17.44 billion yuan (about $2.58 billion), representing a 6.43% increase compared to 2024. Around 198,700 performances of large and medium-scale shows were presented, attracting a total audience of 87.99 million people. The average expenditure per visitor rose to 298.8 yuan, reflecting the transformation of performances into a key and profitable element of cultural tourism. It is anticipated that enhancing the quality of experiences and developing theatrical styles and entertainment activities will drive future market growth. This development is supported by national and industrial development plans through 2030 aimed at promoting high-quality artistic tourism and meeting market preferences.

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