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Starbucks, the American company, announced the closure of 250 branches in North America during this week, marking the second-largest wave of closures in the company's history since 2024, led by CEO Brian Niccol. This comes after the closure of 627 branches last September in North America and Europe due to some locations not achieving the desired financial performance or failing to provide a satisfactory experience for customers and employees. The company did not disclose the specific locations that will be closed or the number of branches in the United States, while the workers' union indicated that 20 of the planned closures are among them, representing 8% of the company's total branches in the U.S. Additionally, Starbucks is working to update 1,500 branches by the end of September to improve performance and customer experience.
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