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China is aiming to boost inbound tourism by streamlining travel procedures and enhancing tourism services as part of its five-year plan (2026-2030). Last year, China recorded 154 million tourist trips by international visitors, representing a 17.1% increase over the previous year, with their expenditures exceeding $130 billion—almost a 40% rise compared to 2024. The measures include improving visa services, electronic payments, tax refunds, developing guided tour programs, and upgrading transportation and accommodation facilities for visitors. Additionally, China seeks to strengthen cultural cooperation with other countries through bilateral and multilateral mechanisms, host international conferences and exhibitions—focusing on intangible cultural heritage—and expand the visa exemption program to cover 57 countries. The goal is to attract 190 million visitors annually by 2030, with spending surpassing $150 billion.
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