Borouge's digital push

“Borouge International” announced at ADIPEC 2026 that it is accelerating the global expansion of digital transformation and AI solutions across production, innovation, supply chains and logistics, alongside the integration of the operations of Borouge, Borealis and NOVA Chemicals. The company aims to generate AED 367 million (US$100 million) in value from these initiatives in 2027, enhancing operational efficiency, productivity and safety, and improving the customer experience. To support its plans, it has entered into strategic partnerships with Microsoft, Emerson, EMINSA and Cognite to accelerate technology adoption and expand its application.

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