أخبار الصين
Source: أخبار الصين
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The “exhibition + livestreaming on external platforms” model helps connect Chinese companies with Middle Eastern buyers who cannot attend trade fairs because of travel costs or transportation constraints, allowing them to view products and factories firsthand. During the 140th Canton Fair in Guangzhou, nine livestream hosts from eight countries, including Egypt and Jordan, took part, with a combined following of around 1.65 million. More than 20 events were held, reaching over 680,000 overseas buyers online. Traders and companies said livestreaming provides an additional channel to showcase products and attract customers, while giving buyers firsthand information to follow the market and make purchasing decisions.
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