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Ralph Lauren participated for the first time in the ninth China International Import Expo in Shanghai, showcasing its “see now, buy now” model, which combines fashion shows with livestreaming and online shopping and reflects Chinese consumers’ habits of shopping across digital and traditional channels. Xin Hui Chua, the company’s chief executive for Asia Pacific, said that its revenue in China rose by more than 35% year over year in the second quarter of fiscal 2027. Over the past three years, the company has opened three flagship stores on Douyin and plans to open more brick-and-mortar stores across six urban clusters, including Shanghai, Beijing and Shenzhen.
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