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BVB Ends Rheinmetall Deal
Borussia Dortmund has decided not to renew its sponsorship deal with German arms manufacturer Rheinmetall, following criticism and protests from fans and club members who opposed its association with the military industry. CEO Carsten Cramer said that at the 2024 annual general meeting, members backed ending the deal when it expires in 2027, despite his personal preference to continue the agreement because of its financial returns. The club acknowledged that ending the partnership would reduce its financial flexibility and said it would seek alternative sponsors.
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