1 Day
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CNN Arabic
Swatch and Audemars Piguet partnership causes disruption
Swatch and Audemars Piguet announced a new collaboration to launch the "Royal Oak" watch collection inspired by the "Royal Oak" model, available in eight different colors and starting at $400. The campaign led to large gatherings and chaotic events in stores around the world, with many shops closing due to safety concerns and arrests being made due to crowd congestion. Despite this, the campaign concluded while the collection remained available for several months, with both brands benefiting from the partnership through increased awareness and sales.
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