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The article discusses the increasing trend of Indians choosing to hold their weddings within India rather than abroad, as part of Prime Minister Narendra Modi's efforts to preserve culture and bolster the economy. The government views this shift as a way to reduce the depletion of foreign exchange reserves and to enhance national pride. The Indian wedding industry is experiencing significant growth, with the sector valued at approximately $130 billion, reflecting notable impacts on traditional celebrations and major events such as celebrity and influencer weddings. This trend comes amid calls to conserve foreign currency reserves and warnings about the effects of international tensions on the economy, especially as the rupee has depreciated by over 5% since the outbreak of the war and import costs have risen.
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