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A recent analysis shows that major technology and artificial intelligence companies earn up to $261,000 from each British internet user over their digital lifetime by exploiting personal data and turning it into a source of income through monetization and targeted advertising. These companies utilize techniques such as cookies to collect data that helps train and develop AI systems. It is estimated that the value of an individual user's data can be as much as £194,000. The report also confirms that users are often unaware that their data is being used as a profit source.
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