New approach alters Android market
Android phone companies are adopting a new strategy that involves launching “Pro” phones first, delaying standard releases. This approach aims to compete with Apple, which plans to release the iPhone 18 Pro and iPhone 18 Pro Max in fall 2026, along with its first foldable iPhone. This shift is partly driven by supply chain pressures and chip development challenges. The goal of this strategy is to strengthen these companies’ presence in the premium smartphone market and unify their marketing efforts.
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